VOW is to hold the southern launch of its already successful First office furniture range at the home of Europe’s champion rugby union club next week.
The leading business products and facilities supplies wholesaler will stage the event on Wednesday 11 October at Allianz Park, Hendon, north London, home of Saracens, the continent’s Champions Cup winners for the last two seasons.
Members of VOW Venture, the company’s enhanced partner accreditation programme, are eligible to attend the gathering.
First range now contains upwards of 170 products, aimed at providing an unbeatable combination of quality and value. It includes office desking, storage and seating, plus items for reception, bistro and breakout areas.
The range includes a mix of commodity products, in a number of finishes, whose prices reflect its affordability principle.
VOW managing director Adrian Butler said: “We wanted to offer resellers a range covering almost all their needs, while providing unsurpassed standards of craftsmanship and pricing. We’ve launched First range now because we really feel we’ve achieved these aims.
“The early signs are that First range is proving hugely successful, as it’s accounting for an ever-higher proportion of our furniture sales. We’re now enhancing its elements on a quarterly basis.”
First range is reinforced by VOW’s service, which includes a uniquely late deadline of 4.30pm by which customers can place orders for next day delivery. The company also offers free carriage for orders worth over £250. In addition, the delivery and installation service – by trained, specialist furniture fitters – includes full packaging removal, product clean down and tutoring on the furniture’s functionality, if required.
Resellers attending the southern launch will be able to touch and feel First range’s elements, see some new products for 2018 showcased and hear about VOW’s furniture strategy. The event will also feature a market update from Dan Wooler, managing director of Bristol-based furniture reseller TC Group, which operates the outsourcing service for VOW and online resellers.
First range’s northern launch was held in Leeds during June. It was the initial event of its kind that VOW had staged and the company said it was delighted with results and feedback following the gathering, as 20 per cent of resellers attending placed immediate orders for the range’s products.
Attendee Paul Green, of Grantham-based Alexander Green Office Interiors, said: “It was a great event that showed VOW are really listening and taking actions to improve. The new pricing structure and products make a real change and dealers would be foolish not to take a fresh look at VOW as a credible supplier of convenience furniture.”
Emily Edwards-Whitley, of ACS Business Supplies, based in Bingley, West Yorkshire, said: “I found the day really useful. Each session was fun, interactive and informative. We left really motivated and ready to take on this category.”
VOW Venture members interested in attending the southern First range launch event should email marketing@voweurope.com.